The Significance of Understanding Demographics for Business Strategy
The Significance of Understanding Demographics for Business Strategy with founder and CEO of The Super Age™’s Bradley Schurman
The Super Age named best business book
The Society for Human Resource Management (SHRM), the foremost expert on issues impacting today’s evolving workplaces has included The Super Age: Decoding Our Demogrpahic Destiny in its list of The Summer’s Best Business Books.
How The "SuperAge" Longevity Demographic Trends Will Change Economic, Political and Social Norms
On this episode, Faraz Khan brings on Bradley Schurman, a demographic futurist and opinion maker on all things dealing with the business of longevity.
‘I needed something to do’: How working in retirement is being embraced by older adults and companies
“We’ve had decreasing birth rates for some time. So, Gen Z is smaller than the millennial generation. And following that, Gen Alpha’s even smaller,” says Schurman. “ We can’t say ‘This will turn around in five or 10 years.’ This is actually going to get a lot worse.”
NCOA Webinar: Understanding the Super Age: Our New Demographic Reality
Watch a lively discussion of The Super Age, a new book that provides leaders with the data, insights, and tangible solutions needed to tap into the moral, economic, and societal benefits of truly embracing our new demographic reality.
The Second Act Show: The Future Forces Impacting Aging, Working, and the Second Act
Bradley explains how increasing longevity and decreasing birthrates are rapidly creating seismic shifts that are impacting pretty much every aspect of how the world lives and works. Bradley addresses the challenges we're all facing in this unexplored world and provides some actionable tips we can all use to be more proactive.
The healthcare metaverse: merging technology with medicine
Technological advancements are helping expand preventative healthcare so that older populations can live longer in good health.
Sister Act
There’s a new oldest person on the block. Here’s to many more years, Sister André.
Are we old?
Some of us are happy to reveal our age and some of us will deny it to the end. The central question, in my view, is whether we feel diminished by the information or empowered by it.
The Answers Network
Bradley joins LA Talk Radio’s Allen Cardoza on his show, Answers Network, to talk about the Super Age, longevity, and our demographic future.
ROAR into a new world of work
My prediction is to expect to see people push back on companies who have ingrained policies to move them out as they approach their middle sixties.
Taking Control at 50+ and Succeeding in The New World of Work
No matter where you are in life, it’s important to find ways to build your confidence. Pay attention and remember positive things about yourself and bright moments in your life.
Here’s to the creatives
Over 50 social media creators - Gen X and boomers, in particular - are influencing Gen Z on platforms like TikTok, where they comprise 3 out of 5 users.
Breaking the Age Code
“The owner looked her over and then peered at the crate in the middle of the aisle. “Well, maybe you shouldn’t be walking around,” he said icily. “It’s not my fault old people fall down all the time. So don’t go around blaming me.”
8 Billion and Counting
Immigration can offset population aging, but it won’t reverse it. And influxes of large numbers of immigrants bring their own social challenges. Given the diverse models of the relationship between the family and the state worldwide, the social implications of population aging are varied.
Gentelligence
Until we create a sustainable way for generations to not just peacefully coexist but also learn from one another, we will not be able to stop the loss of valuable talent potential or benefit from its many promises.
Wise words on the language (and process) of aging
There is no line you can cross to become wise, it is an endless process of distilling knowledge to become wiser. Much like being old, there is no true definition of old other than 15 years older than you are yourself, we are all simply becoming older.
You’re missing out by not being inclusive
Gone are the days where businesses could get by on functionality alone; meeting the minimum regulatory standard no longer cuts it. Today’s individuals want more style and design integrated into products and spaces that work for them. They want to be bold and they want to be part of society.
Saluting the Silver Soldier
The pandemic illustrated the resilience of older populations, but nothing has shown their true grit, as well their spirit of sacrifice for the greater good, quite like the conflict in Ukraine.
Attack of the killer house
Home, the place where most of us feel most secure, may be hostile to our health in later life. Design can help future-proof homes, so that we can live independently for longer periods of time.